Privacy Policy
Last updated: July 14, 2026
This Privacy Policy explains how LOTF Labs LLC, an Arizona limited liability company doing business as Loft Purity (“Loft Purity,” “we,” “us,” or “our”), collects, uses, and protects information when you visit or purchase from loftpurity.com (the “Site”). By using the Site you agree to the practices described here.
1. Who we are
LOTF Labs LLC is a supplier of analytical reference compounds intended exclusively for in-vitro laboratory research. You can reach us about any privacy matter at support@lotflabs.com.
2. Information we collect
- Account information — your name, email address, and mobile phone number, which we use for our passwordless (one-time-code) sign-in.
- Researcher attestation records — the research context you select and a record that you affirmed you are a qualified researcher aged 21 or older, together with the date, time, and IP address of that affirmation. We keep this to meet our compliance obligations.
- Order information — the products you order, order totals, and your shipping address.
- Payment information — card payments are processed by our third-party payment provider on their secure systems. We do not receive or store your full card number.
- Usage & analytics — if, and only if, you consent to analytics cookies, we collect standard usage data (pages viewed, device/browser, approximate location) to understand traffic and fix problems.
- Marketing preference — whether you have opted in to marketing email, and the date of that choice.
3. How we use your information
- To create and secure your account and sign you in.
- To verify eligibility (21+ and qualified-researcher status) as required for our products.
- To process, fulfill, and ship your orders and provide customer support.
- To detect and prevent fraud, abuse, and prohibited uses.
- To meet legal, regulatory, and record-keeping obligations.
- To send marketing communications only if you have opted in (see Section 6).
4. Cookies and analytics
We use strictly necessary cookies (sign-in, cart, and security) that are required for the Site to function. We use analytics cookies only after you choose “Accept all” in our cookie banner; until then, non-essential trackers stay off. You can change your choice at any time. For details, see our Cookie Policy.
5. Payment processing
Payments are handled by our PCI-compliant third-party payment processor. When you check out, your card details are transmitted directly to that processor. We receive only a confirmation of the transaction and limited, non-sensitive details (such as the last four digits and the result) needed to manage your order.
6. Marketing communications
Marketing email is optional and never required to create an account or place an order. If you opt in, we use your name and email to send product updates, restock alerts, and offers. You can opt out at any time using the “Communication preferences” toggle in your account dashboard, the unsubscribe link in any marketing email, or by emailing support@lotflabs.com. Opting out stops marketing messages; you will still receive transactional messages such as order confirmations, shipping updates, and security notices.
7. How we share information
We do not sell your personal information, and we do not share it with third parties for their own marketing. We share information only with service providers who help us operate, and only as needed for that purpose:
- Our payment processor — to process card payments.
- Our SMS provider — to send one-time sign-in codes.
- Fulfillment and shipping partners — to pick, pack, and deliver orders.
- Our hosting and analytics providers — to operate the Site (analytics only with your consent).
We may also disclose information where required by law, to enforce our terms, or to protect the rights, safety, and property of LOTF Labs LLC, our customers, or others.
8. Data retention
We keep account, attestation, and order records for as long as your account is active and thereafter as needed to meet legal, tax, accounting, and compliance obligations, and to resolve disputes. When information is no longer needed, we delete or de-identify it.
9. Your rights and choices
You may request access to, correction of, or deletion of your personal information, and you may opt out of marketing at any time. To make a request, email support@lotflabs.com from the address on your account. We will respond as required by applicable law. Note that we may need to retain certain records to meet legal obligations even after an account is closed.
10. California and other state privacy rights
Depending on your state of residence, you may have additional rights under applicable consumer-privacy laws (such as the California Consumer Privacy Act). These may include the right to know what personal information we collect and how it is used, the right to access or delete your information, the right to correct inaccurate information, the right to data portability, and the right to opt out of the “sale” or “sharing” of personal information and of targeted advertising. We do not sell your personal information. To exercise any of these rights, email support@lotflabs.com from the address on your account; we will not discriminate against you for exercising them.
11. Security
We use administrative, technical, and physical safeguards designed to protect your information, including encrypted connections (HTTPS), passwordless authentication, and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
12. Eligibility and age
The Site is intended only for qualified researchers who are at least 21 years of age. It is not directed to children, and we do not knowingly collect information from anyone under 21.
13. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be posted here with a new “Last updated” date. Your continued use of the Site after an update constitutes acceptance of the revised policy.
14. Contact us
Questions about this policy or your information? Email support@lotflabs.com or write to LOTF Labs LLC, 901 S Smith Rd, Tempe, AZ 85281.